Desire to know the hush-hush to getting a lot of followers on TikTok?

We don't arraign y'all!

With 689 1000000 global agile users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers tin mean a direct line to your business concern's target audience –a connection that nigh marketing strategists only dream of—so making sure your audience tin find y'all is cardinal.

And so, how do y'all make yourself "findable"? And ameliorate yet, "followable"?

Spoiler alert: it's not and then straightforward. If it were, nosotros'd all have gone viral by at present. And don't be fooled by apps that let you lot buy bots and imitation followers. This will but feed your ego and do nothing for your make awareness.

The post-obit tips volition prove you how to get more than followers on TikTok the honest way.

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you lot how to gain 1.half-dozen million followers with simply iii studio lights and iMovie.

How to get more TikTok followers for free

Define your target audience

Yous can't be all things to all people. Know your audition and you'll know how to get their attention. Exist specific. Go niche. What practice they like? What do they dislike?

Having a clear thought of who your target audience is (and isn't) will help land your content on their For You Page. The FYP or For You Page is the page yous land on when you open up TikTok. It's where you want to be!

Notice out what your audience is into.

Don't know what they're into? Just ask them!

Use your other social media platforms to enquire your followers what kinds of content they'd desire to run into on TikTok. Instagram polls and questions can make this very engaging and lets them know y'all take a TikTok they should follow (flash flash).

Instagram story poll TikTok content

Instagram questions and polls

Check out the competition.

It'due south also not a bad idea to check out similar creators and brands in your industry. Game recognizes game, afterall. Since you lot share a similar audience, information technology's like free inquiry!

Research Gen Z

Keep in heed TikTok is where a lot of Gen Zers hang out. In the U.S, the vast majority of TikTok users are beneath 30-years-erstwhile.

If your target audition can still make the Forbes 30 nether 30 list and then your chances of reaching them on TikTok are way meliorate. But don't worry, more and more than people (including the over 30s) are joining the TikTok political party, so don't stay away if y'all accept a slightly older audience either.

Participate in challenges

Challenges are i of the biggest trends on TikTok and tin skyrocket your follower count.

If you don't know what a claiming is, it's when you ask or dare users to practice or try a thing. But they actually can be anything:

@khaby.lame The Opposite Challenge 🤣 #learnfromkhaby #learnontiktok @tiktok full look @dominate ♬ original sound – Warren🖤

Challenges technically can happen on any network, but are almost popular on TikTok.

Here are some tips to keep in mind when participating in a TikTok claiming to get more than followers:

Choose the right challenge

Some challenges spread like wildfire while others fizzle out. A big part of their success is how easily they can be recreated and how relatable they are. The #youdontknow TikTok claiming does this really well (and is probably why the hashtag has 237.1M views!)

Recall: It's your personal spin that you put on a challenge that makes it stand up out.

Try a branded hashtag challenge

Any visitor tin create a branded hashtag challenge which lets TikTok users create the content and do your advertizing for you. This works actually well if you lot achieve out to already popular creators and offer to pay them to create a video for your challenge. You'll gain access to their loyal and engaged followers and expand your audience. Check out the views on Walmart'southward back to school hashtag challenge about kickoff day outfits!

Walmart first day out branded hashtag on TikTok

Get on the For You Page

The For You Page is to TikTok creators what the Explore Page is to Instagrammers. Think: the cool kids tabular array in the schoolhouse deli. It's where y'all desire to be to go seen!

How does the TikTok For Y'all Page work?

TikTok says information technology recommends videos for your For You Page based on how you interact with other videos on TikTok. You can acquire more near the algorithm here, but basically it's curated content for you lot and simply you lot. That likewise ways no ii For You Pages are alike. Corking, huh?

When your visitor's content is featured on lots of For You lot pages, you tin easily attract more followers, get more than likes, and also go viral.

Don't know how to become about getting on TikTok For Yous Pages?

Don't worry, we've got some suggestions to help you get on as many FYPs consistently.

For You Page on TikTok

Create engaging content

Different Instagram or YouTube,TikTok accounts with piffling to no followers tin notwithstanding hope to go viral with the correct content. In theory, the creamiest content should rise to the top. Make certain your content is high quality, trendy or relevant, and what your audience would totally be into!

Create lots of content

Think your ABCs: Always Be Content-ing! The more content you have out there, the more chances you have to land on For Y'all Pages!

Don't delete your TikTok videos either. Sometimes a video that has been posted for a few weeks can suddenly striking the FYP page on a mass scale and go viral all on its own. Whether it'due south timing, a force majeure, or but dumb luck, having lots of content in the algorithm increases your chances of getting on more than For You Pages which could translate to free followers on TikTok.

Make quality footage

Another great mode to go on the coveted For You Pages is by creating high-quality videos.

Utilise a ring light. Make sure framing is skilful. Get that audio well-baked and articulate. Edit your videos in an appealing way.

Viewers are more likely to interact and appoint with your content if it'southward loftier-quality. It's also more probable to be featured on the For You page.

Use hashtags

Hashtags help your TikTok content get seen by more than just people who already follow you lot. They're hands created, searchable, and have even grown to go an constructive marketing tool for organizations and brands also as average TikTok creators. Not to mention hashtags assist you with the TikTok For You Page algorithm. Using the correct hashtag will aid people who don't already follow yous find your content.

Hither'due south how to discover the right hashtag to become your content seen and attract more followers.

See what hashtags are trending

In that location's no magic hashtag that will country you on everyone'due south FYP. Even using the hashtags: #Foryou #FYP #ForYouPage don't guarantee you a spot.

Knowing what hashtags to use can still experience like a scrap of a stab in the dark. Luckily, there are means to see what hashtags are trending—via the in-app hashtag suggestion tool. Yous tin can detect this when you're creating captions for your videos. Hit the # and suggestions will pop up. Those are the ones to use (if they are relevant to your video, of grade)!

trending hashtags on TikTok

Create a branded hashtag

A branded hashtag is a great way to get TikTok users to engage with your brand by sharing your unique hashtag. It should exist a phrase or word that inspires people to get a brand involved in the conversations that they're having on TikTok and take advantage of current trends. It tin also be a branded hashtag challenge that encourages TikTok creators to create content for your brand and become unofficial brand ambassadors.

Fill your captions with relevant hashtags also!

It's also important to include relevant hashtags to your post'southward caption that suits your content and make. That fashion your audience tin find you lot and the algorithm knows what to practice with y'all. Plus if you rank high on a hashtag people may search the hashtag and observe your videos. Bypassing the algorithm all together!

ABBA and ArtTok trending hashtags

Connect with your audition'due south fave subcultures

Hashtags are also the reason a lot of niche communities and subcultures emerge on TikTok. TikTok is even calling them the new demographics which means finding your audience is all about aligning yourself with the right subculture. Is your audience really into #cottagecore or are they true #baddies? Know your hashtag = know your audience!

Cottage core hashtag

baddies hashtag

Post when your audition is online

Sure, what you post matters. But when you post information technology is but as of import.

The all-time time to post content on social media? When your audience is online!

How can you effigy this out? By switching to a TikTok Pro Account.

This free upgrade grants you lot access to TikTok Analytics including your profile's metrics and data insights which will help you find the best fourth dimension to postal service.

If you want even more detailed info, Hootsuite's TikTok scheduler will fifty-fifty recommend the best times to post your content for maximum engagement (unique to your account).

7-day TikTok Grooming Camp

Wondering how to become started promoting your business organization on TikTok? Get an email with a new challenge every day for one week then you tin learn how to create your own viral-worthy videos .

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Use Analytics to find out when your audience is online.

Two things to consider when figuring out the best times to post: where your audience is watching from and the posting times of your best viewed content.

The Followers tab in your Analytics volition track your follower growth, top territories, and followers' activities. Keep in mind it only stores data for the last 28 days.

In the "Follower Activity" section of the Follower tab is a detailed look at what times and days your audience is most active. This is recorded in UTC (Coordinated Universal Fourth dimension). So get ready to convert those active hours to reflect the time zones of wherever your audience is watching from.

follower activity analytics

The terminal role of the picture is the content operation. Nether the Content section in TikTok Analytics you'll encounter your posts' performance over the concluding 7 days. Looking at your height posts and the times they were posted volition help paint a clearer pic of the relationship between when you postal service your content and how well it does.

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to proceeds 1.6 one thousand thousand followers with only 3 studio lights and iMovie.

Download at present

content analytics post performance

Getting a lot of eyes on fresh content right when you post it can aid your videos get early traction and create momentum that could atomic number 82 yous getting more followers on TikTok.

Cantankerous promote on other platforms

Most people use multiple apps at the same time. In fact, co-ordinate to an article on social media use in 2021, looking at 18-to-29-year-olds in the United states of america: 71% are on Instagram, 65% on Snapchat and TikTok accounts are roughly one-half. Putting your content on multiple platforms—Facebook, Instagram and Twitter—helps your overall visibility and will bulldoze traffic to your TikTok profile.

Facebook tops the world's most used social platforms in 2021

Repurpose your videos for Instagram Reels

Instagram Reels are the new kids on the cake and are kind of similar Instagram's own version of TikTok. Reels can be up to 60 seconds in length whereas TikTok videos can now be 3 minutes long—so be prepared to shorten your vids if necessary.

Also, try and avoid leaving the TikTok watermark on your Reel, as Instagram's algorithm volition not promote it.

Reels also have an Explore page so y'all take admission to a whole new audition. If you'd like to set your Reels upward for success with this powerful discovery tool, check out our guide to getting your content on the Instagram Explore page.

Apply TikTok Ads

Some other fashion to side stride the algorithm and become in front of your audience is to set upwards TikTok ads. This option does depend on if you accept a budget for it.

With TikTok Ads Manager, yous proceeds access to a global TikTok audition with unlike ad management tools—targeting, ad creation, insight reports—to help you brand the most of your ads.

Why TikTok ads? They're all the same kind of new so at that place's lots of room to become creative and be seen by the correct people—without a lot of competition.

Here's some stuff that'southward absurd nigh TikTok ads:

  • You tin target specific demographics and locations.
  • The 'Custom Audiences' feature lets y'all find people who already know or take engaged with your business.

Disney Plus Happier Than Ever TikTok ad

There are dissimilar ad options you can choose from (merely keep in mind, they're all expensive—$25,000-$50,000 per day—and so if you don't take an ad budget, skip to the side by side signal):

  • In-Feed ads
  • TopView (making your ad the kickoff thing they come across when they open up the app)
  • Brand Takeover (like TopView, first seen when the app is opened but it's a full-screen ad)
  • Brand Hashtag Challenges (custom hashtag challenges placed on Discovery folio)
  • Branded Effect (your own custom augmented reality virtual filter)

different ad options on TikTok

Partner with other TikTok creators

Collaborating with a popular TikTok creator can amplify your message and ignite your campaign. You can apply the Creator Marketplace to detect a variety of creators, influencers, and TikTok personalities who might exist a skilful fit for your brand and share a similar audience.

TikTok for business creator marketplace

Plough your all-time videos into ads with TikTok's new 'Promote' tool

Promote is newly bachelor to assistance businesses achieve more people and grow their community with their TikTok videos. Promote lets yous turn any organic TikTok video into an ad so you can start reaching new audiences, build a post-obit, and drive traffic to your business organization website. Its costs tin can besides be high and so you'll have to decide if it is worth it for you.

Perks: Yous get insights so you know what resonated with your audition.

Keep in mind you can just promote videos that utilise original sound or sounds that tin be used for commercial purposes.

TikTok video example natural redhead

Promote tool on TikTok goal

choose your audience coins spent over 2 days on TikTok

estimated video views

10. Use trending songs and sounds

Why do so many people (myself included) know the words to "Into The Thick of It" by the Backyardigans? Considering TikTok, that's why.

If you look at the top charting songs correct at present, many of them are ones that are super pop on TikTok. This is no coincidence. TikTok is a big nugget for the music industry and is wheeling and dealing with record labels to button sure songs in the app. Hitch your railroad vehicle to ane of these songs and your video has a greater shot at getting played on FYPs. (And past that nosotros mean, employ a trending song in your video. It doesn't have to be a dance!)

@vikabren.art

שמתי גומייה… #fyp #drawing #פוריו #ציור

♬ Into The Thick Of Information technology! – The Backyardigans

Here's how to find trending music and sounds:

  1. Go into TikTok'due south video editor
  2. Press the plus icon at the bottom of the screen
  3. Tap "sounds"
  4. Coil through what's trending!

Here'southward how to detect out what your followers are listening to:

To discover the top sounds your audience has listened to in the past seven days become to your Analytics tab (you need a TikTok Pro business relationship for this!) and under the Followers tab, scroll down to see all the different music and audio your audience is grooving to.

11. Experiment with TikTok Duets and Stitching

Another cool feature of TikTok is Duets. They're side-past-side videos, ane of the original creator and the other of a TikTok user. They tin be used to comment, compliment, reply or add to the original video and are a fun way to interact on the app. There's also a green screen duet option that makes the original video the groundwork.

Duets encourage people to share and collaborate with your make's content, increasing it's chance of existence seen by more and dissimilar users. It creates great brand engagement and opportunity for more than followers who may non have seen your content otherwise.

This creator dueted her reaction to a popular video and scored over 2 meg likes.

@chickennfat

#duet with @theslimmerkitchen this video had me rolling for 10 minutes #viral #fyp #curlyhairgang

♬ original audio – Danielle Elizabeth

Sew together allows users the power to clip and integrate scenes from another user's video into their own. Like Duet, Stitch is a style to reinterpret and add to some other user'due south content, building on their stories, tutorials, recipes, math lessons, and more. It'southward some other engagement tool that can drive people to hit that plus sign.

@ukelella

yarby dansel dable doops 🤩🤩🤩 #stitchthis #simlish

♬ original sound – ella

Final thoughts on getting TikTok followers

There's no one-size-fits-all solution for getting more followers on TikTok. Just at that place'southward certainly lots of means to get your views up and your content on the right For Yous Pages. Knowing your audition, taking reward of trends, hashtags and challenges, using other social media networks and ads to promote your stuff, and timing your posts correctly are all smashing ways to boost your chances of gaining followers without downloading whatever sketchy apps or paying money for bots.

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